Bachelor of Arts (Honours) in Business Management with a specialism in Business Analytics
Welcome to our course overview. Dive into the details to explore!
Course Overview
Qualification: Bachelor
Study Mode: Full Time
Intakes: March, July, September
Duration: 3 Years
Tuition Fee: RM 99,500
English Requirement: IELTS : 5.5, TOEFL IBT : 46
Course Details
What you will be learning:
This programme is specifically designed to provide students with:
- An understanding of the context, nature and implications of analytics and its application to business decisions from stakeholder perspectives.
- A comprehensive understanding and application of business analytics across functional areas including finance, accounting, marketing and human resource management.
- Exposure to the theoretical and practical issues of conducting business in a contemporary and future setting with data at the centre of managerial decision making.
- Developing employment skills such as business analysis, problem solving, evidenced based written and oral communication, using data in decision making, and the ability to conduct research into contemporary business analytical issues.
Dual Degree Programme
Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.
Admission requirements :
please contact our educational consultants or submit your application for Admission assessment.
Fee Structure
| Fee Type | Amount (MYR) |
|---|---|
| 1st Year Fee | RM 32,000 |
| 2nd Year Fee | RM 33,100 |
| 3rd Year Fee | RM 34,400 |
| Deposit (Refundable) | RM 1,500 |
| International Student Admission Fee | RM 5,800 |
| Visa and Insurance Fee | RM 2,550 |
Curriculum
First Year Curriculum
Common Modules
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communications Skills
- Business Economics
- People Management
- Accounting Skills
- Marketing
- Business Law
- Fundamentals of Entrepreneurship
Second Year Curriculum
Common Modules
- Behavioural Science in Organisation
- Innovation Process
- Enterprise Resource Planning with SAP Platform
- Business Ethics and Governance
- Delivering Customer Value
- Business Research Methods
Specialised Modules
- Operations Management
- E-Business Management
- Critical Thinking in Management
- Data Analytics in Accounting & Finance
- Data Management
Elective Modules (Choose 1)
- Managing Finance OR Financial Management
Third Year Curriculum
Common Modules
- Strategic Management
- Leadership Theory and Practice
- Venture Building
Specialised Modules
- Data Strategy and Analytics
- Managing Change
- Asian Economics
- Investigation in Business Management
- Contemporary Management
- Global Marketing
- Business Management
- Project
Elective Modules (Choose 2)
- Behavioural Science & Marketing Analytics OR HR Analytics
- Strategic Marketing Planning OR International Strategic Management